Fellow marketing enthusiast Marsh Terry, a Seattle business consultant, once told me the single most important marketing secret there is. I’ve used it now for twenty years, and it’s been wildly successful!
The first week of the year is a good time to start using this tool, too. Nothing like developing a new habit right off the bat!
The secret is this: Tuesday morning, 10 a.m.
What my friend Marsh meant by this ‘secret’ is that every small business owner needs to pick ONE HOUR A WEEK to DO marketing. And stick to it!
I know, I know, I’ve heard all the responses ….. “Everything I do is marketing,” “I can’t guarantee that hour every single week — stuff happens!” etc., etc. But I also know that as a small business person, I pretty consistently pick one hour per week, no matter what, to focus on marketing. And it works! According to Marsh, simply sticking to this one commitment could mean the difference between failure and success for you — simply because using that one hour effectively allows you to expand on ALL your other marketing ideas and efforts!
Why not try it? Decide right now to set aside one hour per week, no matter what, as “Marketing Hour.”